News

Industry insight 1: The penetration rate of nourishing health care for middle-aged and elderly people is high, and the traditional healthcare needs of young people have become a new market driver. 

 • The penetration rate of nourishing and health regimens among people aged 54-64 reached 29%, and the penetration rate of people under 24 years old reached 19%. Young people have an increasing awareness of the concept of nourishing and health regimens, and demand leads to supply. Traditional nourishing and health regimen tends to be younger.

 • The proportion of the female population is slightly higher, accounting for 54.2% of the total users.

 • The demand for homogeneous medicine and food products in first-tier cities and new first-tier cities is strong, accounting for about 70% of the total.

Industry insight 2: The medicine and food homology market is on the rise in stages, the demand for traditional nourishing products is rising, and the industry is developing rapidly. 

   • According to the monitoring data from Magic Mirror, the market size of some e-commerce platforms has exceeded 20 billion yuan in the past year, and the market size has increased by 22.3% year-on-year. The scale is in a steady growth trend. At present, the entry threshold for new players in the market is low, and the unit price of medicine and food homologous products has increased rapidly, and the average price has doubled compared with 2019. It is difficult to enter the high-end market.

Industry insight 3: The cost of market education is low, and the demand for high-end products is increasing; high-quality raw materials and fine craftsmanship have become the necessary conditions for high-end products. 

• The proportion of products priced above 500 yuan has doubled, and low-end products below 100 yuan have been significantly squeezed out; in addition to the price increase of traditional Chinese medicinal materials affecting pricing, the demand for high-end traditional nourishing products of the same origin has increased.

• The cost of education in the expensive Chinese herbal medicine market is low, and the brand continues to enrich the brand product matrix through operations such as processing, packaging, and ingredient compounding;

The outline of the table of contents of this report is as follows: 

◆User portrait

◆Market conditions

◆Price segment and added component analysis

◆TOP brand and market competition analysis

◆Market development trend and track expansion